Postgraduate Diploma in Exhibition Management via Online Distance Learning

Enrolment date: 28 June 2024

Benefiting from over 30 years’ practical skills training experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Exhibition Management course features:

  • Comprehensive modules covering all aspects of charity, fundraising and sponsorship event management: Event Coordination, Exhibition Planning, Exhibition Venues, Stand Design, Exhibition Equipment, Staffing Your Exhibition, and much more. In addition, Public Relations and Setting up a Consultancy Modules are included in this course.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of Fitzwilliam Institute’s course experts are top industry professionals with many years of successful experience. Upon completion of this online postgraduate diploma in exhibition management course all of our students are industry-ready.
  • Real life exhibition management briefs. Our Postgraduate Diploma in Exhibition Management empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare real life briefs, enabling you to develop your work portfolio. The course project is aimed at providing you with the confidence and ability to take on and create exhibition management strategies and proposals for any organisation.
  • Flexible online learning. Fitzwilliam Institute’s Postgraduate Diploma in Exhibition Management course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
  • Exhibition Management Jobs, Networking and Volunteer Opportunities. Benefiting from many years of industry experience, we are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.

Event Management Planning

Types of Events; Special Events; Mega Events; Hallmark Events; Major Events; The Event Manager; Qualities of an Event Manager; Strategic Planning; SMART objectives; PEST & SWOT Analyses; Operational Planning; Plans; Organisational Structure; Systematic Planning; Implementation; Post-Event Analysis; Case Studies;

Event Coordination

Staging the Event; Key Suppliers; the Stage; the Venue; Factors to consider; Room Setup; Site Inspection Visits; Contracts and Cancellation Fees;

Exhibition Planning

Definition; Target Audience; Objectives; Features; the Brief; the Budget;

Exhibition Venues

Suitability; Location; Availability; Size and Cost; Facilities; Configuration; Inspection;

Stand Design

Considerations; Rules and Regulations; Floor Plan; Flexibility; Storage and Transport; Lighting; Seating; Audio Visual Equipment; Furniture; Electrics; Graphics;

Exhibition Equipment

A look at the different types of equipment used during an exhibition;

Staffing your Exhibition

Selecting the right team; Preparing the team for exhibition day; Working the stand; Keeping your staff motivated; Subliminal signals;

Exhibitions Abroad

Why hold an Exhibition Abroad? DMCs; Location; Legalities; Negotiation; Documentation; Health & Safety; Translators & Interpreters;

Art Exhibitions

Types of Art Exhibitions; Objectives; Suitable venues; Preservation; Concerns; Case Study;

Interpretive Exhibitions

Definition; Objectives; Suitable Venues; Types of Interpretive Exhibitions; Logistics; Case Studies;

Commercial Exhibitions/Trade Fairs

Definition; Objectives; Suitable Venues; Types of trade fairs; Virtual trade fairs; Case Studies;


Definition; Types of Conventions; Objectives; Suitable Venues; Case Studies;

Suppliers & Vendors

Supplier Selection; Researching Suppliers; Meeting with Suppliers; Considerations; Supplier Negotiation; Contracts; Supplier Relations; Contingency Plans;

Accommodation & Transport

Selecting the Right Location; Legalities; Destination Management Companies; Transport; Travelling by Air; Car or Road;

The Press & the Media

Understanding the Objectives of the Press Conference; Defining the Target Audience that Should Attend; Planning Date and Time; Selecting and Booking Venue; Listing Logistics Requirements; Developing a Speaker and Presentation Plan; Reviewing Presentation Content with your Client; Timelines and Media/Press Invitations; Managing Confirmations;

Exhibition Evaluation & Follow-Up

Closing Your Events; Administration; Evaluation of the Event; Methods of Evaluation;

Sustainable Event Management

The Importance of Making your Event Environmentally Friendly; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers; Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within a Festival: Office & Event Management; Travel & Transport; Carbon Emissions; Waste Management; Water Management; Local Environment & Land Protection; Noise & Noise Pollution;

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;

Accident, Incident and Emergency Management

Emergency Planning; Contingency Planning and Crisis Management; Risk Assessment;


Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards; Ambient Advertising; The Relationship between Advertising and Public Relations;


Planning the Event Proposal Strategy with Your Target Market in Mind; Preparing the Event Proposal; Sourcing and Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests and Pre Event Campaigns; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;

Social Media Marketing

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; LinkedIn; Blogs and Blogger;


The E-Commerce module is broken down into two sections; The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business; It also goes into some detail on the various types of E-Commerce; The second section deals with web site design; This covers HTML; XHTML and CSS and serves as an introduction to web site design and development;

Public Relations

Review the Place for PR in Business Today; Review PR's Relationship with other Functions/Professions including Event Management; Marketing; etc; Professionalism and industry bodies; Sponsorship and Community Relations; Definitions and Historical Development of the Sponsorship Market; Why Organisations engage in Sponsorship; Using Sponsorship to Target Particular Publics;

Online Public Relations

The Social Media Landscape

Blogs; Microblogs; Chatrooms; Delicious; Email; Flickr; Twitter; Instant messaging; Message Boards; Mobile Internet ; New Media Releases; Online Conferencing; Online Surveys; Pay per click; Podcasts; RSS; Search Engines; SEO; Social Networking Service Sites; Video Sharing; Virtual worlds; VoIP; Wiki and Widgets;

The Internet as a Media

Commercial Implications of the Internet; Social Interaction with the Internet; Web 2;0 and its Implications; Internet Convergence; the Network Effect; Internet Information Exchange; Internet Audience Size and Exposure; Internet Culture and Communication; Transparency and the Internet;

Public Relations and Search Engine Optimisation

PR tactics; Optimising your Campaign; the Google Factor; SEO Tactics; SEO Guidelines; Factors influencing SEO; on-page and off-page SEO; CMS; Link Building; Link Building guidelines;

Social Media and PR strategy

Local versus Global Communication; Landscaping Platforms; Channels and context; Online PR Organisational Analysis and Segmentation; Developing Online PR Strategies; Online PR Tactics and SEO considerations; Online PR Planning; Managing Online PR Risk and Opportunities;

Online Influences on present PR practices

Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Debate; Guidelines and Best Practice; Monitoring and Evaluation of Social Media Discourse; Trends and Value; Policy Influences; corporate speak; Implications of Social Media for Corporate Social Responsibility;

Setting Up & Marketing Your Own Consultancy

The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Project Management

Defining and summarising the key elements involved in project management (Project Integration; Project Scope Management; Project Time Management; Project Cost Management; Project Quality Management; Project Human Resource Management; Project Communication Management; Project Risk Management and Project Procurement Management);

What makes a project a successful one; the triangle of objectives; the implications of project failure (shortcomings in initial project plan; flaws in costing; time and quality management; inadequate communication across stakeholders; consequences related to delegation and leadership shortfalls; unrealistic aims; lack of prioritization; lack of knowledge in stakeholder interests and concerns; poorly defined expectations); why project success does not always equal success as a Project Manager;

Project Management Software

ProjectLibre is a free open source project management software application; It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities; ProjectLibre is also compatible with Microsoft Project making transfer of projects easy and straightforward;

Overview of the ProjectLibre Environment

Introduction to ProjectLibre; Downloading & Installing the Application; The ProjectLibre screen environment: Gantt Charts; Using Network Diagrams; the Resources View; the Work Breakdown Structure Chart; the Resources Breakdown Structure Chart; the Reports Screen; the Task Usage Detail Screen; the Resource Usage Detail Screen; the Histogram Screen;

Setting Up and Managing a Project

Setting up a New Project; Creating Sub Tasks; Setting Task Durations; Setting Task Dependencies; Modifying a Task; Adding Notes to a Task; Adding Resources to your Project; Work and Material Resource Types; Assigning & Modifying a Resource; Assigning Costs to a Resource; Adding Notes to a Resource; Inserting Milestones in a Project; Tracking your Project using Baselines; Creating Project Reports; Common Project Management Terms; Resources and References;

PR Strategy

Situation Analysis; Research; Objectives; Publics; Implementation; Budgets; Timetables; Evaluation; Planning and Managing a PR Campaign

PR as a Management Function

Public Relations' role in the Organisation - Internal Communication; Communicating Performance; Counselling the Organisation; Strategy; The role of the Public Relations Practitioner; both in-house and in Consultancies; Business Strategy and Operation;

Crisis Management

Definitions and Typologies of Crises; The Crisis Management Plan and Crisis Management Team; Communicating in a Crisis; The Aftermath of a Crisis; Reputation Management;

Strategic Corporate Social Responsibility

Managing community expectations; The organisation’s impact on society; The Increasing Importance of Corporate Social Responsibility; The Ethics of CSR; CSR as an Integral Element of Overall Business Strategy; Why Organisations Engage in Community Relations; the Range of CSR Activities;

Entrepreneurial Skills

Innovation; research and new product development;

Business Ethics

Business ethics; business and the environment; Commercial Law; Company Law; Contract Law; Employment Law; Law of Tort;

Presentation Skills

The Importance of Preparation and Research; Understanding your Audience Before you Present; Speech Content (Subject Matter and Objectives); Speech Delivery and Variety; Discuss the Importance of Body Language; Eye Contact etc.; Presentation Aids; Management of locations and audiences; presentation structure;

Criteria for eligibility must be met in full prior to commencing the programme. For successful enrollment on the Postgraduate Diploma course, the minimum entry requirement is a prior Degree level qualification.

On successful completion of this course you will receive a Professional Postgraduate Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

next start date: 28th June 2024

Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Course Fees: 1995.00 EUR

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top Ireland and international companies. See where our most recent students come from and find out what they have to say.